Friday morning, while navigating a stream of rush-hour traffic, a bus whizzed by. Usually rattled by anything five times the size of my car, I grumbled and looked up. But what I saw on that big ‘ole bus made my day! Why? Splashed on the side was a huge banner (above) advertising the Cleveland Museum of Art’s new East Wing (fabulous, by the way — all glass, glossy floors, and a bow to the 19th century original building). Its message was magnificent!
“How Do YOU See It?” read the caption on the banner in milk-colored script. The museum was inviting the public to share their views of what the art means to them. Usually you walk through, read the placards, and take away the curator’s view. Or if you take a tour of the museum, you come away believing the docent’s view. Or maybe when you stare up at the painting you only try to figure out what the artist herself was saying. Here it’s all about the individual viewer and their impressions. What does the artwork make the viewer feel, see, think about?
[Shameless plug, but this is exactly my theme in my book Degrees of Freedom.]
When you enter the galleries, you are invited to share your take on the CMA’s works of art by submitting comments using interpretive cards available on-site at the museum. The Cleveland Museum of Art cards, which are an assortment of works by Modigliani, Avedon, others, read:
Everyone interprets art differently. Consider this an invitation to use this card as a canvas upon which to describe, draw, paint, decoupage, distress, haiku, or whatever will best communicate how you see this piece of art.
Now, if I can just get my hands on those cards (which will be used by the museum for promotional purposes) – what a feast!